dive and surf - cook islands logo

Dive Shop Since 1993

Ken Hallin created the fish logo back in 1983 and incorporated into the Dive Shop logo that has been in existence since 1993. Ken is a renowned business man, diver and spear fisherman in The Cook islands. His business and life partner, Nida Mirabel, has played an active role in developing the retail side of the business.

Dive & Surf Shop Since 2016

The new logo retains the history of the Dive Shop by incorporating its well known logo. Besides its brand equity, we value the heritage of the Dive Shop and its logo.

Eltje and I love the sea and playing above (e.g. surfing, canoeing etc.) and under (diving, snorkeling, underwater photography etc.) the water.
We thought the wave was a fitting symbol.
The different blues capture the colours of the Cook Islands waters and the red Dive Shop fish logo is positioned centrally, it stands out and attracts attention to whole logo.
chill out

Our Approach

We about chilling ... but we mostly about providing you with the best service so that you can Chill in paradise 🙂

We simply offer you what we would expect when we go shopping. No frill yet quality solutions that do not break the bank.

We at the Dive and Surf Shop team love what we sell. We use our own products when we go diving and surfing, or simply wanna wear some cool surf wear.

We ensure we stock only the best and appropriate to what you want. To steal a line form the airlines "in the unlikely even ..." that we do not have what you want, we certainly will source it for you.

We aim to keep prices low. In fact some of our product products are brought to you at a lower cost that in NZ or Aus.

Meet the Team

Write something about the people who make your business go or your philosophy behind customer service.
Why? Because people want to know who they're doing business with. It's a human thing.

peanie and sweetie

Our Story

We are Loving Our Life :-)) Follow our exciting journey ...

This is a story ... an evolving story ... of two people whos paths crossed just 24 months ago and who are now embarking on an incredible journey together 🙂 "We have decided to step out of our hectic lives, filled with corporate nonsense and rushed city living, to find a haven of peace in the South Pacific where our goal is to provide others with an opportunity to chill".

So we created website www.peaniesutra.com to keep friends posted but it has since grown with followers way beyond just friends. The website and blog aims to keep you posted on our journey of finding our "Chill Haven”.

Now we found our "Chill Haven" in the Cook Islands.

Pietro "sweetie"

Chief of Marketing & Finance

... is a surfer that loves the sea. Check out his bio here.

Eltje "peanie"

Chief of Sales and Supply

... is a diver that loves the sea. Check out her bio here.